{"id":5348,"date":"2021-06-26T15:58:26","date_gmt":"2021-06-26T13:58:26","guid":{"rendered":"https:\/\/dev.aipem.it\/montenero\/2021\/07\/05\/de-test-2\/"},"modified":"2021-08-06T10:39:36","modified_gmt":"2021-08-06T08:39:36","slug":"an-innovative-rebranding-for-montenero","status":"publish","type":"post","link":"https:\/\/www.monteneroutensili.com\/en\/2021\/06\/26\/an-innovative-rebranding-for-montenero\/","title":{"rendered":"An innovative rebranding for Montenero"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5348\" class=\"elementor elementor-5348 elementor-1395\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4019baa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4019baa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a610b6\" data-id=\"3a610b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0858cc0 elementor-widget elementor-widget-image\" data-id=\"0858cc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero.jpg\" class=\"attachment-large size-large wp-image-5948\" alt=\"\" srcset=\"https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero.jpg 800w, https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero-300x225.jpg 300w, https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b94d97d\" data-id=\"b94d97d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62d368d elementor-widget elementor-widget-text-editor\" data-id=\"62d368d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In recent months, Montenero has undertaken an important rebranding project, in collaboration with the marketing and communication agency Aipem, to equip itself with the new tools necessary to face the complexity of a constantly evolving national and international market.<\/p><p>An in-depth analysis of the reference market and its trends laid the foundations for the subsequent strategic-creative intervention on Montenero&#8217;s positioning and image, with the development of a new and exclusive communication concept.<\/p><p>From this, a path was developed for the complete renewal of Montenero&#8217;s institutional identity: from the brand \/ logo, to the coordinated image up to the company profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b33d64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b33d64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dd0ed0e\" data-id=\"2dd0ed0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498e2098 elementor-widget elementor-widget-text-editor\" data-id=\"498e2098\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The definition of these tools was followed by the creation of the new Montenero website, transforming it from a simple showcase to a promotional tool in support of commercial activities.<\/p><p>A series of important steps able to best accompany the repositioning of Montenero, a company founded as an artisan company in the seventies and which today, in fact, presents itself as an industrial reality that has become a reference point on the national and international market of tools for the processing of wood, plastic and non-ferrous metals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In recent months, Montenero has undertaken an important rebranding project, in collaboration with the marketing and communication agency Aipem, to equip itself with the new tools necessary to face the complexity of a constantly evolving national and international market. An in-depth analysis of the reference market and its trends laid the foundations for the subsequent [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An innovative rebranding for Montenero - Montenero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monteneroutensili.com\/en\/2021\/06\/26\/an-innovative-rebranding-for-montenero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An innovative rebranding for Montenero - Montenero\" \/>\n<meta property=\"og:description\" content=\"In recent months, Montenero has undertaken an important rebranding project, in collaboration with the marketing and communication agency Aipem, to equip itself with the new tools necessary to face the complexity of a constantly evolving national and international market. 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