{"id":5542,"date":"2021-06-26T15:16:52","date_gmt":"2021-06-26T13:16:52","guid":{"rendered":"https:\/\/dev.aipem.it\/montenero\/2021\/07\/29\/de-test-2\/"},"modified":"2024-04-03T13:42:13","modified_gmt":"2024-04-03T11:42:13","slug":"ein-innovatives-rebranding-fur-montenero","status":"publish","type":"post","link":"https:\/\/www.monteneroutensili.com\/de\/2021\/06\/26\/ein-innovatives-rebranding-fur-montenero\/","title":{"rendered":"Ein innovatives Rebranding f\u00fcr Montenero"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5542\" class=\"elementor elementor-5542 elementor-1395\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f6994d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f6994d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-291660e\" data-id=\"291660e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0858cc0 elementor-widget elementor-widget-image\" data-id=\"0858cc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero.jpg\" class=\"attachment-large size-large wp-image-5949\" alt=\"\" srcset=\"https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero.jpg 800w, https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero-300x225.jpg 300w, https:\/\/www.monteneroutensili.com\/wp-content\/uploads\/2021\/08\/News_Montenero-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af3f346\" data-id=\"af3f346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae1ad57 elementor-widget elementor-widget-text-editor\" data-id=\"ae1ad57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In den letzten Monaten hat Montenero in Zusammenarbeit mit der Marketing- und Kommunikationsagentur Aipem ein wichtiges Rebranding-Projekt durchgef\u00fchrt, um sich mit den neuen Tools auszustatten, die erforderlich sind, um der Komplexit\u00e4t eines sich st\u00e4ndig weiterentwickelnden nationalen und internationalen Marktes zu begegnen.<\/p><p>Eine eingehende Analyse des Referenzmarktes und seiner Trends legte den Grundstein f\u00fcr den anschlie\u00dfenden strategisch-kreativen Eingriff in die Positionierung und das Image von Montenero mit der Entwicklung eines neuen und exklusiven Kommunikationskonzepts.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b33d64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b33d64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dd0ed0e\" data-id=\"2dd0ed0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498e2098 elementor-widget elementor-widget-text-editor\" data-id=\"498e2098\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Daraus wurde ein Weg zur vollst\u00e4ndigen Erneuerung der institutionellen Identit\u00e4t von Montenero entwickelt: von der Marke \/ dem Logo \u00fcber das abgestimmte Erscheinungsbild bis hin zum Firmenprofil.<\/p><p>Der Definition dieser Tools folgte die Erstellung der neuen Montenero-Website, die von einem einfachen Schaufenster zu einem Werbeinstrument zur Unterst\u00fctzung kommerzieller Aktivit\u00e4ten wurde.<\/p><p>Eine Reihe wichtiger Schritte, die die Neupositionierung von Montenero am besten begleiten k\u00f6nnen, einem Unternehmen, das in den 70er Jahren als Handwerksbetrieb gegr\u00fcndet wurde und sich heute als industrielle Realit\u00e4t pr\u00e4sentiert, die zu einem Bezugspunkt auf dem nationalen und internationalen Markt geworden ist Werkzeuge zur Bearbeitung von Holz, Kunststoff und NE-Metallen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In den letzten Monaten hat Montenero in Zusammenarbeit mit der Marketing- und Kommunikationsagentur Aipem ein wichtiges Rebranding-Projekt durchgef\u00fchrt, um sich mit den neuen Tools auszustatten, die erforderlich sind, um der Komplexit\u00e4t eines sich st\u00e4ndig weiterentwickelnden nationalen und internationalen Marktes zu begegnen. Eine eingehende Analyse des Referenzmarktes und seiner Trends legte den Grundstein f\u00fcr den anschlie\u00dfenden [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein innovatives Rebranding f\u00fcr Montenero - Montenero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monteneroutensili.com\/de\/2021\/06\/26\/ein-innovatives-rebranding-fur-montenero\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein innovatives Rebranding f\u00fcr Montenero - Montenero\" \/>\n<meta property=\"og:description\" content=\"In den letzten Monaten hat Montenero in Zusammenarbeit mit der Marketing- und Kommunikationsagentur Aipem ein wichtiges Rebranding-Projekt durchgef\u00fchrt, um sich mit den neuen Tools auszustatten, die erforderlich sind, um der Komplexit\u00e4t eines sich st\u00e4ndig weiterentwickelnden nationalen und internationalen Marktes zu begegnen. 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